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| The logo is the most important bearer of the company's identity. It informs everyone quickly and efficiently who we are. So please always use it in the correct way. |
| The logo consists of five letters of a specified shape and of fixed proportions relative to each other, together presenting a particular appearance. |
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| The logo must always look the same, with blank space surrounding it. It must not be mixed with text or other grafic forms. |
| This is how you calculate the minimum distance to the logo; start from the height and multiply as illustrated in the figure on the right hand side. |
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| In copy the name Atlet always has a capital A. |
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As well as the basic form, two variants of the logo may be used. |
| As a heading |
| We sometimes need to reinforce the logo with the company colours. For example, on letterheads, envelopes, signs, flags etc. |
| Note that this form of the logo must never replace the basic form in other contexts, e.g. brochures, direct mail or advertisements. |
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| As a signature |
| When the logo is supplemented with a yellow line it is intended as a signature. The signature always comes last, together with the address and phone number, on the back cover of a brochure or at the bottom of an advertisement. |
| If it is necessary to specify a particular product field, e.g. Rental Systems, Training etc., the name may be wrtten out in the yellow line. We do not normally write the word "trucks" in a truck brochure or in direct mail / advertisements etc. |
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| The yellow line may also be used to carry campaign slogans in direct mail / advertisements etc. |
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| In some cases a less strict form of the logo can be used e.g. on giveaways, on mailers, greetings etc. |
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| The characteristic "dripping A" on our trucks can also be used in other circumstances e.g. exhibitions. |
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Atlet AB. Metallvägen 9. SE-435 82 Mölnlycke, Sweden. Phone +46-31 98 40 00.
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