 |
|
| Atlet uses three colours: two shades of grey and a yellow which sets them off. |
| The interplay is important. Aim for as simple an appearance as possible. Don't over-elaborate with the colours. Let one grey dominate and use the yellow sparingly. |
| Printing |
|
The three company colours are
|
|
Pantone colours:
|
- Dark grey, PMS 431 C
- Light grey, PMS 428 C
- Yellow, PMS 116 C
|
|
For four-colour printing:
|
- Dark gray, 70% black is suitable in place of PMS 431 C
- Light grey, 20% black is suitable in place of PMS 428 C
- Yellow, 10% red (magenta) and 100% yellow is suitable in place of PMS 116 C
|
|
For two-colour printing:
|
- Dark grey, PMS 431 C or 70% black
- Light grey, 25% PMS 431 C or 20% black
- Yellow, PMS 116 C
|
|
 |
| Note! These colour numbers do not apply to trucks, which have a different colour chart for production-engineering reasons. |
| Logo colours |
|
The logo must normally have the following appearance:
|
- Dark grey logo on a white or light grey background
- Light grey logo on a dark grey background
|
|
The background colour may therefor be white, light grey or dark grey.
|
|
|
| The paper affects the colours |
|
Bear in mind that the choice of paper affects the colour reproduction. Remember that it is always the colour specimen and not the colour number itself that applies when you send samples to the printer or advertising agency.
|
|
Check that the colours in material delivered match the specimens.
|
|
|
