Notre logo

The logo is the most important bearer of the company's identity. It informs everyone quickly and efficiently who we are. So please always use it in the correct way.
The logo consists of five letters of a specified shape and of fixed proportions relative to each other, together presenting a particular appearance.
Download (BinHex)
PMS 431 C
Background:
White or light grey 		70 % black
Background:
White or light grey
PMS 428 C
Background: Dark grey 		25% of PMS 431 C
Background: Dark grey
20 % black
Background: Dark grey
The logo must always look the same, with blank space surrounding it. It must not be mixed with text or other grafic forms.
This is how you calculate the minimum distance to the logo; start from the height and multiply as illustrated in the figure on the right hand side.
In copy the name Atlet always has a capital A.

As well as the basic form, two variants of the logo may be used.
As a heading
We sometimes need to reinforce the logo with the company colours. For example, on letterheads, envelopes, signs, flags etc.
Note that this form of the logo must never replace the basic form in other contexts, e.g. brochures, direct mail or advertisements.
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PMS 431 C &
116 C 		% of black &
10% magenta /
100% yellow
% of black &
PMS 116 C
As a signature
When the logo is supplemented with a yellow line it is intended as a signature. The signature always comes last, together with the address and phone number, on the back cover of a brochure or at the bottom of an advertisement.
If it is necessary to specify a particular product field, e.g. Rental Systems, Training etc., the name may be wrtten out in the yellow line. We do not normally write the word "trucks" in a truck brochure or in direct mail / advertisements etc.
Download (BinHex)
PMS 431 C &
116 C 		70% black &
10% magenta /
100% yellow
70% black &
PMS 116 C
The yellow line may also be used to carry campaign slogans in direct mail / advertisements etc.
In some cases a less strict form of the logo can be used e.g. on giveaways, on mailers, greetings etc.
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PMS 431 C & 116 C 70% black & 10% magenta / 100% yellow
70% black & PMS 116 C
The characteristic "dripping A" on our trucks can also be used in other circumstances e.g. exhibitions.
Download (BinHex)
PMS 431 C
Background: Light
70 % black
Background: Light
PMS 428 C
Background: Dark
25% of PMS 431 C
Background: Dark
20 % black
Background: Dark
Atlet Paris. Ile-de-France • BP 27081. 95053 Cergy Pontoise cedex • Tél. 01 34 40 32 00